The approach to closing a sale

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If you’re in business, you obviously want to make sales. Sales equal profits and without profits you soon won’t have to worry about sales because you’ll be out of business.

If sales are so vitally important, then it is equally important that you decide the best way to approach your customer base with offers. Depending on the customer and the product or service on offer, deciding on the correct approach is often the difference between closing the sale and losing the sale.
One of the most well-known, as well universally loathed, sales approaches is the hard sell. We’ve probably all been subjected to the hard sell at one time or another.

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