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Social Media Tips 2014: In this 60 Second Tip, Haroon Rashid of Khemeia Consulting shows you how to stand out on social media using a very simple, yet effective digital marketing technique.
In this video, Haroon Rashid of Khemeia Consulting shows businesses:
– how to stand out on social media
– how to use images on social media
– how to get more engagement on social media
Your business, wants to stand out on social media. But there’s so many other businesses that are trying to get your customers’ attention as well. What’s the result? Clogged up news feeds with the same generic stuff.
So how do businesses stand out from the digital noise?
The answer is images.
As humans, we are very visual beings. We love to look at things. A picture paints a thousand words.
An image can say so much. Images are the most shared content on social media sites. You could even say that images fuel social media (to a degree).
However here’s the really clever part. If you look at the major social media sites (Facebook, Twitter, Google+, LinkedIn) they all place a premium on displaying images.
All images on these sites just pop out. Images can give you the contrast you need to stand out from your competition on social media.
What kind of images can you create for social media marketing:
– emotive images (perfect for charities)
– humanise your brand
– visual diary
– your office/workplace
– your travels (networking, who you meet etc)
– funny images
– and much much more.
There are so many free image creator softwares out there.
Don’t just post boring social media statuses. Be creative! Create images!
If you create images you will get:
– more social media engagement
– more social media shares
– more social media followers
– stronger brand identity online
Haroon Rashid is the Head of Marketing at Khemeia Consulting. We make Digital Marketing simple, straight forward and fun!